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Golf Course
privacy Policy

Last Updated: May 13, 2026
Effective Date: May 13, 2026

BackSwing Golf Events, LLC (“BackSwing,” “we,” “us,” or “our”) respects your privacy and is committed to responsibly collecting, using, protecting, and managing personal information.


This Privacy Policy describes how we collect, use, disclose, and protect information through:

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  • backswinggolfevents.com

  • BackSwing Partner Network experiences

  • On-course activations and QR-code forms

  • Beat the Pro, Long Drive, Air Cannon, Drone Drive, Trackman, Glass Break, Party on the Range, and related activations

  • Sweepstakes, raffles, contests, and promotions

  • SMS and email communications

  • Sponsor and co-branded campaigns

  • Related websites, mobile experiences, and services

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By using our Services or participating in our activations, you acknowledge the practices described in this Privacy Policy.

In Short

BackSwing Golf Events supports thousands of golf tournaments and experiential activations across the United States.


When you participate in an activation, enter a raffle, scan a QR code, sign up for communications, or interact with our experiences, we may collect limited information to:​

 

  • operate events and contests,

  • communicate with participants,

  • improve experiences,

  • provide customer support,

  • measure engagement,

  • analyze trends,

  • and — if you opt in — send golf-related offers, experiences, and promotions from

  • BackSwing.

​

In some cases, and subject to applicable law and consent, we may also work with carefully selected sponsors or partners on co-branded campaigns, audience activation initiatives, or related marketing programs.


You may opt out of marketing communications at any time.

1. Information We Collect

A. Information You Provide Directly

We may collect:
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  • Name

  • Email address

  • Phone number

  • City/state

  • Event participation information

  • Raffle or contest entries

  • Donation information

  • Marketing preferences

  • SMS consent preferences

  • Customer support communications

  • Information voluntarily submitted through forms or activations

B. Event and Activation Information

We may collect information associated with:
 

  • Tournament participation

  • Contest participation

  • Event location

  • Event type

  • Course information

  • Timestamp information

  • Repeat event participation

  • Sponsor engagement activity

  • Giveaway or prize fulfillment

C. Automatically Collected Information

We may automatically collect:
 

  • IP address

  • Device identifiers

  • Browser information

  • Mobile device information

  • Cookie and tracking information

  • Referral URLs

  • Website usage information

  • Advertising engagement data

  • Approximate geolocation data

D. Information from Third Parties

We may receive information from:

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  • Event organizers

  • Golf courses

  • Co-branded campaign partners

  • Analytics providers

  • Advertising platforms

  • CRM providers

  • Social media platforms

  • Service providers

2. Categories of Personal Information

Depending on your interaction with us, we may collect categories of personal information including:

​​

  • Identifiers

  • Contact information

  • Commercial information

  • Internet/network activity

  • Geolocation information

  • Marketing engagement information

  • Event participation information

  • Communication preferences

​​

We do not intentionally collect sensitive personal information unless voluntarily provided.

3. How We Use Information

We may use information to:

 

  • Operate activations and promotions

  • Administer raffles and contests

  • Provide customer support

  • Fulfill prizes and giveaways

  • Send transactional communications

  • Improve products and services

  • Analyze participation trends

  • Measure sponsor campaign effectiveness

  • Develop audience analytics and attribution systems

  • Personalize experiences and communications

  • Detect fraud or abuse

  • Comply with legal obligations


If you separately opt in, we may also use information to:

 

  • Send marketing communications from BackSwing

  • Send SMS communications from BackSwing

  • Deliver sponsor or co-branded offers

  • Support audience activation campaigns

  • Develop future loyalty or engagement programs

4. Marketing Communications and Consent

A. Email Marketing

If you opt in, BackSwing may send:

 

  • Event updates

  • Golf-related promotions

  • Giveaway opportunities

  • Hospitality offers

  • Future tournament information

  • Sponsor campaign information

​

You may unsubscribe at any time through:

 

  • email unsubscribe links,

  • contacting us directly,

  • or emailing:


privacy@backswinggolfevents.com

B. SMS Communications

SMS consent is separate from general marketing consent.


If you separately opt in to SMS communications, BackSwing may send recurring automated or non-automated text messages relating to:

 

  • event reminders,

  • giveaways,

  • promotional offers,

  • activation updates,

  • and golf-related marketing.

​​

Where applicable and separately consented to, certain co-branded campaigns or sponsor campaigns may also involve SMS communications.


Message frequency varies.


Message and data rates may apply.


Reply STOP to cancel. Reply HELP for assistance.


Consent is not required as a condition of entering a raffle, participating in an activation, or making a donation.


BackSwing may maintain records relating to:

 

  • consent timestamps,

  • communication preferences,

  • opt-out requests,

  • consent language versions,

  • and engagement history.

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[Operational Note: This section assumes implementation of a consent management and suppression system.]

5. Sharing and Disclosure of Information

A. Service Providers

We may disclose information to service providers that help us operate our business, including:

 

  • email providers,

  • SMS providers,

  • hosting providers,

  • CRM platforms,

  • analytics providers,

  • payment processors,

  • event software vendors,

  • and customer support tools.

 

These providers process information on our behalf.

B. Sponsor and Co-Branded Campaign Partners

In certain sponsor activations, co-branded campaigns, sweepstakes, or promotional experiences, we may share information with carefully selected sponsors or partners where:

 

  • you have separately consented,

  • disclosure is reasonably necessary for campaign administration,

  • or otherwise permitted by applicable law.


These campaigns may involve:

 

  • sponsor giveaways,

  • hospitality experiences,

  • customer acquisition campaigns,

  • co-branded promotions,

  • and audience engagement initiatives.

C. Audience Activation and Future Marketing Programs

As BackSwing evolves, we may develop:

 

  • audience segmentation tools,

  • sponsor reporting systems,

  • attribution programs,

  • personalized engagement programs,

  • and audience activation initiatives.


Subject to applicable law and consent requirements, this may include future sharing, licensing, or commercialization of audience-related insights or marketing opportunities.

D. Legal and Compliance Purposes

We may disclose information when reasonably necessary to:

 

  • comply with legal obligations,

  • respond to lawful requests,

  • protect rights and safety,

  • investigate fraud,

  • or enforce agreements.

E. Business Transactions

We may disclose or transfer information in connection with:

 

  • mergers,

  • acquisitions,

  • financings,

  • reorganizations,

  • or diligence reviews.

6. Sale or Sharing of Personal Information

Certain disclosures for:

 

  • targeted advertising,

  • cross-context behavioral advertising,

  • analytics,

  • sponsorship activation,

  • audience measurement,

  • or marketing purposes


may constitute a “sale” or “sharing” of personal information under certain state privacy laws, including the CCPA/CPRA.


BackSwing does not currently operate as a traditional data broker.

​

However, subject to applicable law and consent requirements, we may in the future participate in audience activation, sponsor marketing, attribution, or related commercial marketing programs.


California residents may:

 

  • opt out of sale/sharing activities,

  • request deletion,

  • request access,

  • or request correction.


Requests may be submitted through:

 

​​

BackSwing also honors Global Privacy Control (GPC) signals where required by law.

7. Cookies, Analytics, and Targeted Advertising

We use cookies, pixels, SDKs, and related technologies to:

 

  • operate our website,

  • analyze traffic,

  • improve user experience,

  • measure campaign performance,

  • support attribution,

  • and improve marketing effectiveness.

 

We may use:

 

  • Google Analytics,

  • Meta/Facebook tools,

  • CRM tracking technologies,

  • and related analytics or advertising platforms.


Some of these technologies may support targeted advertising or audience analytics.

 

Users may manage cookies through browser settings.

8. AI, Analytics, and Aggregated Data

BackSwing may create and use aggregated, de-identified, or statistical information for:

 

  • analytics,

  • sponsor reporting,

  • attribution,

  • benchmarking,

  • marketing intelligence,

  • personalization,

  • AI-assisted recommendations,

  • and operational improvement.


This information does not directly identify individuals.


Future AI-powered systems or audience analytics programs may be implemented subject to applicable law.

9. Data Retention

We retain information for as long as reasonably necessary to:

 

  • operate the Services,

  • administer events,

  • comply with legal obligations,

  • maintain business records,

  • support sponsor reporting,

  • resolve disputes,

  • and enforce agreements.


Retention periods may vary based on:

 

  • consent status,

  • legal obligations,

  • operational needs,

  • and business purposes.

10. Security

BackSwing maintains administrative, technical, and organizational safeguards designed to protect personal information.


We also maintain procedures intended to:

 

  • detect unauthorized access,

  • investigate incidents,

  • and support legally required breach notifications.


No system can be guaranteed completely secure.

11. Your Rights and Choices

Depending on your jurisdiction, you may have rights including:

 

  • access rights,

  • deletion rights,

  • correction rights,

  • opt-out rights,

  • and rights relating to targeted advertising.


You may also:

 

  • unsubscribe from emails,

  • opt out of SMS,

  • and manage certain cookie settings.


Requests may be submitted to:


privacy@backswinggolfevents.com

12. Children’s Privacy

Our Services are not directed to children under 13.


We do not knowingly collect personal information from children under 13.

13. Media, Photography, and Promotional Use

BackSwing events may involve:

 

  • photography,

  • video recording,

  • drone footage,

  • sponsor-branded media,

  • and social media content.


By participating in an activation or event, and subject to applicable law and event notice/signage, you grant BackSwing permission to use your:

 

  • name,

  • likeness,

  • image,

  • voice,

  • photographs,

  • video footage,

  • and participation-related content


for:

 

  • event recaps,

  • marketing,

  • sponsor campaigns,

  • social media,

  • business development,

  • and promotional purposes.

14. Changes to This Policy

We may update this Privacy Policy periodically.


Material changes may be communicated through:

​

  • updated website postings,

  • revised effective dates,

  • or other appropriate communication methods.

15. Contact Information

BackSwing Golf Events, LLC
10810 N. Tatum Blvd, Suite 102-871
Phoenix, AZ 85028


General Contact: info@backswinggolfevents.com
Privacy Requests: privacy@backswinggolfevents.com
Legal Notices: legal@backswinggolfevents.com

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